Stand Out with Dorie Clark

Dec. 3, 2014. Boston, MA. Portraits of Dorie Clark. © 2014 Marilyn Humphries

You may remember Dorie Clark from her 2013 visit when she came to speak about her book Reinventing You. Now she’s back with a new book and will be back at the Robbins Library!

Join us in the community room on June 1 at 7pm when Dorie will speak about her new book, Stand Out: how to find your breakthrough idea and build a following around it. (That link is to the paper book, but we also own it as a book on CD.)

Here’s the booklist review for Stand Out:

StandOut“Thought leadership is probably one of the most misunderstood and overused phrases in business, whether in or out of the consulting industry. Yet no one quite understands how to create, develop, and nurture it or how to monetize the breakthrough idea(s). Consultant and author Clark (Reinventing You, 2010), having identified and implemented her own expertise as a strategic marketer, tackles the topic as a process, explaining, step by step, how to recognize your own value, cultivate expertise, and put yourself out there. By examining and interviewing both well-known and nearly famous entrepreneurial thought leaders, from Seth Godin and Dan Pink to Paco Underhill and Peter Shankman, Clark adds immense credibility to her methodology and heightens the reader’s interest. In each chapter, after detailing what’s needed, she then poses a series of questions intended to prompt some careful thinking and a eureka! These days, as she says, it’s no longer optional to develop and promote your expertise; this provides an almost painless way to uncover and build your brand.”

You’ll leave this talk with plenty of inspiration and ideas!

Copies of the book will be available for purchase. This event is free and open to the public.

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