Arlington’s Library Card Challenge
February 2013 Library Card Partnership with Local Businesses
What is Arlington’s Library Card Sign-Up Challenge?
The Robbins Library has issued a challenge to the libraries in our neighboring communities. We are betting that we can get a higher percentage increase in new library card registrations in February 2013 versus February 2012 than they can. Community pride is at stake! If we don’t get the highest increase of new library card registrations, Library Director Ryan Livergood will visit the overall winning library dressed as Clifford the Big Red Dog at the winning library’s storytimes. We want to win and we need your help getting the word out!
What Is the Partnership & Why Should I Get Involved?
Your business would be helping both the Robbins Library and Fox Branch Library encourage library card registration and help us win the Challenge. Additionally, the partnership is a great opportunity for your business to market your goods and services to both local library cardholders and library cardholders in surrounding communities. During the month of February, when library patrons visit a partner business, they will present their library card or keytag when they make a purchase. At that time, they will receive something from the business. This “free something” is whatever you decide to give away, either dollars (or a percentage) off of a purchase or a specific item.
What Could I do to Participate?
What you do is your choice, but here are some ideas:
- A customer buys a sandwich and gets a free drink
- $2 off a haircut (No Saturdays)
- 10% off dry cleaning, picture framing, printing services, etc.
- Free coffee mug, pen or other promotional item
How Does My Business Benefit From Participating?
The library will do all of the advertising for partnering businesses. This includes giving out flyers listing participating businesses to everyone that checks out materials at the library, in addition to including participating businesses on the library’s website and Facebook page. Both the Challenge and the Library Card Partnership will get extensive coverage in the local media as well.
What is the Cost to Me?
It costs you nothing to partner with the library on this promotion, except what you give away or discount to library cardholders. This is great publicity for your business and a great community partnership.
How Do I Get Involved?
The library will create promotional materials, including a laminated sign or decal for your front door or window indicating that you are a participating business, which will be delivered to you before February 1st. We can also send you the Challenge logo electronically by request if you would like to promote your participation on your website.
Questions? Contact Ryan Livergood, Library Director, by phone at 781-316-3201 or via e-mail at firstname.lastname@example.org.
We thank the Arlington Chamber of Commerce for participating with us as a contributing partner for this program.